
Data governance: a key issue for e-commerce
How Manutan industrialized its data quality processes to improve customer experience on a large scale.
"We needed to industrialize our data quality processes."

Aude Poorgibar
Head of Data Governance and Quality at Manutan
of references
Management of a catalog of over 1 million references.
countries
Presence in 17 countries with 28 European subsidiaries.
employees
Workforce of 2,300. Sales of over 900 million euros by 2022 (+10%).Background and objectives
To meet its Data Driven strategy and governance challenges, Manutan was looking to improve the quality of its data on a large scale. The objective: to guarantee the efficiency of processes, monitor quality within campaigns, and engage in a continuous improvement process to better meet customer expectations.
Solution deployed with Tale of Data
Tale of Data enabled Manutan to industrialize its data quality processes thanks to a platform integrating AI and no-code.
Features include
-
Automatic data normalization via AI
-
Automation of mass processing
-
Integration of data from multiple sources
-
Multi-user collaboration with integrated quality control
Measurable benefits
The results achieved
- Drastic reduction in manual tasks
- Time saved: some processes reduced from several days to a few hours
- Harmonized product catalog in record time
- Improved collaboration between teams
- Improved customer experience thanks to more reliable data
Testimonials
It's much simpler than an Excel file, for example. The solution allows you to process rows automatically, combine different data sources, reuse workflows and share them with multiple users."
- Mbery Ngom, Data Quality Analyst at Manutan
Download the full success story here
Discover how Manutan met its governance challenges and automated data quality.