"Thanks to our new Data Visualization module, we enable our customers to put their BI projects into production with reliable data in record time," says Jean-Christophe Bouramoué, CTO of Tale of Data.
"Why Data Visualization?"

With the arrival of the Data Visualization module, Tale of Data becomes a fully integrated platform enabling users with no IT skills to verify, make reliable and visualize data in an autonomous, efficient and industrializable way.
Today, you're offering a new version of your software with an emphasis on Data Visualization. Are you changing your positioning with regard to data preparation?
Quite the opposite, in fact. Our ambition has always been to offer an end-to-end data platform that can be used by both the business and IT departments, and that can be up and running in less than a day.
The addition of Data Visualization is a step in this direction: visualization and data preparation are intrinsically linked. Without data preparation, you can't trust the dashboards you're presented with, however ergonomic they may be (Garbage In -> Garbage Out). Conversely, when you have verified, deduplicated, standardized and enriched data, a boulevard of visualization possibilities opens up before you.
In fact, it was our customers who pushed us to take this step: they were looking for a fully integrated solution enabling them to design and share dashboards both upstream and downstream of data reliability.

With data visualization, you're entering a highly competitive, not to say saturated, sector. How do you intend to stand out from the crowd?
Precisely by highlighting the maturity of our platform in terms of data preparation. If you look closely, a number of data visualization solutions offer a data preparation module (to name two of the best-known players:Tableau Software and Power BI).
We offer much more than a data preparation "module": Tale of Data is a platform (SaaS, Cloud or On premise) enabling users with no IT skills to verify/prepare/reliable data in an autonomous, efficient and industrializable way.
When you embark on a BI project, publishers generally present you with rather tempting license prices. In reality, a significant number of man-days (in-house resources, consulting or support) will be added to the price of the licenses in order to feed the solution you have just purchased with usable, consistent data. Making data usable for analysis generally represents 70 to 80% of the time spent on a Data project. In fact, it can take months (or even longer), and you're rarely told that.

Can you tell us more about your approach to data visualization?
Tale of Data is a platform built on three principles: ease of use, ease of integration (connectors) and ease of automation. This is the best guarantee for our customers to be able to evolve their data processing themselves, without recourse to consulting. Data Visualization has been designed like the other parts of the software, respecting these 3 principles: creating a dashboard with verified data and publishing it takes just a few minutes.
And because we believe that storytelling makes all the difference when it comes to decision-making, we've opted for a "Data Story Telling" approach: in other words, we enable our users to tell relevant stories with graphically represented data.
How do you see the future of Tale of Data?
Bright (laughs...)
We're very optimistic. We have some very fine customers, includingsome heavyweights from the CAC 40, and the software is very popular with our users. I remember a little phrase from a user at one of our biggest customers who told us one day: "once you've tried Tale of Data, there's no going back".
That's very flattering, but it doesn't make our ankles swell, far from it... Rather, it makes us want to keep improving the product, day after day.
Today, paradoxically, we don't communicate much: we're a "company of passionate engineers" trying to make the best product in the world for... non-engineers, without falling into the simplism often inherent in no-code tools. We're convinced that making the most of data shouldn't be the preserve of an elite of so-called know-it-alls. We are regularly surprised, and we love it, by what our users do with the platform: their business expertise combined with the autonomy offered by the software enable them to find solutions to problems that we would have been incapable of solving in their place!
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